Fill Easy at Hong Kong FinTech Week 2025: Delivering KYC Solutions to Prudential via HKSTP Pavilion

45,000 attendees. 20 HKSTP companies. One product that verifies identity in seconds.

Fill Easy was officially represented at Hong Kong FinTech Week 2025 x StartmeupHK Festival through the HKSTP Pavilion — and was specifically named in HKSTP's official press release distributed across international newswires including Yahoo Finance and Zawya.

Hong Kong FinTech Week: The Region's Defining Event

Hong Kong FinTech Week is Asia's flagship fintech conference, drawing 45,000 participants from over 100 countries. It is where regulators announce policy, where institutions sign partnerships, and where the technology companies shaping the region's financial infrastructure demonstrate their work to the world.

Being selected as one of 20 HKSTP park companies for the HKSTP Pavilion is a significant recognition — HKSTP curates its pavilion to showcase companies it considers representative of Hong Kong's most advanced technology ecosystem.

The GovVerify × Prudential Story

At FinTech Week, Fill Easy demonstrated its live deployment with Prudential Hong Kong — a partnership that brought NFC-enabled e-KYC to Prudential's PRUSubmit platform, allowing insurance agents and customers to verify identity with a tap rather than a manual document upload.

HKSTP's press release specifically highlighted Fill Easy as having delivered streamlined KYC solutions to Prudential using GovVerify — one of the clearest public endorsements we have received as an HKSTP incubatee.

What We Showcased

The HKSTP Pavilion demonstration covered three core capabilities:

• GovVerify (Individual KYC): Real-time identity verification via iAM Smart, Singpass, UAE Pass, and China MPS — with results returned in seconds

• NFC e-Passport Reading: Hardware-backed authentication that eliminates document fraud at the point of application

• GBA Standard Contract Infrastructure: The cross-border data transfer framework that makes Mainland Chinese policyholder onboarding legally compliant

Industry Response

FinTech Week 2025 reinforced a theme we are seeing across every vertical: the appetite for government-source identity verification has moved from "interesting" to "urgent." HKMA guidance on digital onboarding, SFC requirements for investment account opening, and IA expectations for insurance KYC are all converging on the same answer — document uploads are not good enough.

"FinTech Week is where Hong Kong's financial ecosystem comes together. Being there as an HKSTP company, with a live Prudential deployment to show, is exactly the positioning we need as we expand into banking, wealth management, and the wider GBA corridor."

— Matthew Lee, Founder & CEO of Fill Easy