China eID (SinoConnect)
Mainland identity by NFC tap on the national ID card.
Tap, verify, done.
Prudential Hong Kong customers confirm their identity by tapping their ID card inside PRUSubmit, instead of scanning and uploading a copy.
Insurance- 1 tapfor a customer to verify their identity
- 0 uploadsno ID copies to scan, upload or check by eye
- Market firstNFC identity check for insurance applications in Hong Kong
- Market
- Hong Kong and the Greater Bay Area
- Products
- GovVerifyChina eID (SinoConnect)
- Channels
- API
The problem
Applying for insurance meant a manual identity check: the ID was copied, uploaded and compared by eye at the back end while the customer waited for cover.
Customers from the Greater Bay Area added a second problem: a lawful route for their identity data to reach Hong Kong.
Before
- ID copies scanned and uploaded
- Checked by eye at the back end
- Details retyped into the application
How we solved it
- 1
Tap the ID card
In PRUSubmit, the customer holds their NFC-enabled ID to a secured device.
- 2
Check it at source
GovVerify confirms the identity with the authorised statutory body over an encrypted API.
- 3
Carry on with the application
The verified details return to PRUSubmit, with no copy to review.
The impact
One tap replaced the upload, the manual check and the retyping.
This e-KYC solution fuses a superb front-end user experience with an automated back-end process to provide customers with an efficient onboarding process that is effortless and fast.
With Fill Easy
- 1 tap to verify
- Checked with the authorised source
- Details filled in, not retyped
- Mainland data under the Standard Contract
In the news
- Prudential Hong Kong · 24 Mar 2025Prudential partners innovative tech startup Fill Easy to launch market-first e-KYC identity verification solution (opens in a new tab)
- Insurance Business AsiaPrudential Hong Kong launches ID verification in tech tie-up (opens in a new tab)
- HKSTPScience Park startup Fill Easy partners Prudential to launch market-first customer identity verification solution (opens in a new tab)
- HKUST Entrepreneurship CenterHKUST startup Fill Easy partners with Prudential to launch first e-KYC solution (opens in a new tab)
- FinCrime CentralHow Fill Easy e-KYC technology is revolutionizing customer onboarding in Hong Kong (opens in a new tab)