Tap, verify, done.

Prudential Hong Kong customers confirm their identity by tapping their ID card inside PRUSubmit, instead of scanning and uploading a copy.

Insurance

NFC identity check

Prudential Hong Kong

is asking to confirm your identity for your policy application.

  • Tap your ID card on the secured device
  • No copy to scan or upload
Illustrative screen, not the live PRUSubmit interface.
  • 1 tapfor a customer to verify their identity
  • 0 uploadsno ID copies to scan, upload or check by eye
  • Market firstNFC identity check for insurance applications in Hong Kong
Market
Hong Kong and the Greater Bay Area
Products
GovVerifyChina eID (SinoConnect)
Channels
API

The problem

Applying for insurance meant a manual identity check: the ID was copied, uploaded and compared by eye at the back end while the customer waited for cover.

Customers from the Greater Bay Area added a second problem: a lawful route for their identity data to reach Hong Kong.

Before

  • ID copies scanned and uploaded
  • Checked by eye at the back end
  • Details retyped into the application

How we solved it

  1. 1

    Tap the ID card

    In PRUSubmit, the customer holds their NFC-enabled ID to a secured device.

  2. 2

    Check it at source

    GovVerify confirms the identity with the authorised statutory body over an encrypted API.

  3. 3

    Carry on with the application

    The verified details return to PRUSubmit, with no copy to review.

The impact

One tap replaced the upload, the manual check and the retyping.

This e-KYC solution fuses a superb front-end user experience with an automated back-end process to provide customers with an efficient onboarding process that is effortless and fast.

Candy Au YeungChief Customer Operations and Health Officer, Prudential Hong Kong

With Fill Easy

  • 1 tap to verify
  • Checked with the authorised source
  • Details filled in, not retyped
  • Mainland data under the Standard Contract

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