Fill Easy Selected for MyHeart Innovate: Expanding the ASEAN Footprint

From the GBA to ASEAN: the next corridor for compliant identity infrastructure.

Fill Easy has been selected for MyHeart Innovate, a programme by TalentCorp Malaysia in partnership with BEYOND4 — a Malaysian government initiative designed to bring world-class technology talent and companies back to Malaysia's innovation ecosystem.

About MyHeart Innovate

MyHeart Innovate is operated by TalentCorp, Malaysia's national talent development agency under the Ministry of Human Resources. The programme identifies high-potential technology companies and entrepreneurs with ties to Malaysia and facilitates their re-engagement with the domestic market, connecting them with government bodies, institutional investors, and corporate partners.

BEYOND4 serves as the programme's innovation partner, providing access to Malaysia's startup and corporate ecosystem.

Why Malaysia

Malaysia is an increasingly important market for identity verification infrastructure for several reasons:

• MyDigital ambition: The Malaysian government's MyDigital Blueprint targets broad digital identity adoption, creating demand for API-accessible verification services

• Banking digitalisation: Bank Negara Malaysia's digital banking licences have created a new class of neobank operators who need compliant, scalable KYC infrastructure

• ASEAN gateway: Malaysia's position as a regional hub means that identity infrastructure built for the Malaysian market is well-positioned for extension across Singapore, Indonesia, Thailand, and Vietnam

• Singpass connectivity: Fill Easy's existing Singpass integration provides a direct bridge between Singapore's national identity system and the broader ASEAN verification ecosystem

What This Means for Fill Easy

MyHeart Innovate gives Fill Easy structured access to Malaysia's institutional and government ecosystem at exactly the moment when demand for government-source KYC is accelerating across ASEAN.

The programme complements Fill Easy's existing footprint — GBA corridor coverage, Singapore Singpass, UAE Pass, and European expansion through Malta — by adding the third major ASEAN market to our roadmap.

"Malaysia's digitalisation agenda and its position as an ASEAN hub make it a natural next step for Fill Easy. The MyHeart Innovate programme connects us directly with the institutions and policymakers who will shape how identity verification infrastructure is deployed across the region."

— Matthew Lee, Founder & CEO of Fill Easy